![]() Frictionless stores must be part of a larger business strategy The future of stores is bright, and it must start today. I would like to share five keys to thinking about creating your store-of-the-future and frictionless shopping experiences for consumers. ![]() After all, if short lines were all that mattered, then nobody would visit theme parks, right? ![]() We need more to differentiate our brands than the shortness of queues. However, for frictionless stores to make sense, it must have a positive return on investment (ROI) for the retailer, and to have a positive ROI, frictionless shopping must do way more than reduce the time that shoppers wait in line. Any of us can put ourselves in the shoes of a shopper and think about how nice it would be to never have to wait in line to give someone our money. The objective of frictionless shopping, frictionless checkout, and autonomous stores is to improve the customer experience and increase convenience.
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